Business Acceleration Assessment

Vision - Doer

Vision

As a ‘Doer’, your vision for your business is probably somewhat defined. You don’t have 100% clarity, but you know you want to grow bigger than your current status. You perhaps have a fairly clearly defined one year vision and plan, but beyond that you lack direction. This is causing you to get bogged down day-to-day, always waiting for the other shoe to drop.

When you have a clearly defined vision for your business and life, it fuels your inspiration and empowers you to keep going when times are tough. A powerful vision excites you, gives you something to commit to, and hold yourself accountable for.

Setting a clear vision also fuels your aspiration and ignites your desire. It pulls you into taking action. It's your North Star in that it guides everything you do, and helps you make better decisions that push you closer towards achieving your goal. Without a clear vision or goal to check your activities against, it can be easy to get lost and fall off your trajectory, which then amplifies self-doubt and your fears of failure.

Now that you have a clear understanding of why having a vision is important, ask yourself the following questions to clarify it:

<ul>
	<li>If failure wasn't an option, what is my biggest dream or desire for my business and life? </li>
</ul>

And when faced with a decision or opportunity, ask yourself:

<ul>
	<li>Is the outcome of this going to bring me closer to my vision, or push me further away from it? </li>
</ul>

Doing this instantly cuts out the noise and keeps you laser-focused on realizing your vision. It’s also important to remember that your vision for your business will evolve and change over time, so ensure that you keep revisiting what your deepest dreams and desires are.

Want to gain clarity on your vision and upgrade your mindset to attain the success you desire? Complete the powerful exercises I share in the Up Level Project Workbook: Your Three-Week Workbook with Exercises, Journal Prompts, and Mantras to Create More Freedom and Higher Profits, <a href="http://www.amazon.com/dp/173685500X">Click here to get your copy.</a>

Vision - Fixer

Vision

As a ‘Fixer’, you most likely have a clearly defined vision for your business with a general roadmap for the next three to five years. But, you’re perhaps starting to lose a little bit of the passion you once had. It could be time to take another look at that vision and make sure that it still aligns with the life you want to lead.

Let’s remind ourselves why having a vision is so important. Having a well defined vision for your business and life will inspire and empower you to keep going when times are tough. Remember, if your vision isn’t exciting or you don't feel 100% committed to it, it probably isn’t the best vision for you.

A clearly defined vision fuels your aspiration and ignites your desire. It makes you take action. It's your North Star in that it guides everything you do, and helps you make better decisions that push you closer towards achieving your goal. Without a clear vision or goal to check your activities against, it can be easy to get lost and fall off your trajectory, which then amplifies self-doubt and your fears of failure.

If you’re realizing that your vision needs some tweaking, ask yourself the following questions to clarify it:

<ul>
	<li>If failure wasn't an option, what is my biggest dream or desire for my business and life?</li>
</ul>

And when faced with a decision or opportunity, ask yourself:

<ul>
	<li>Is the outcome of this going to bring me closer to my vision, or push me further away from it?</li>
</ul>

Doing this instantly cuts out the noise and keeps you laser-focused on realizing your vision. Remember, your vision for your business will evolve and change over time, so ensure that you keep revisiting what your deepest dreams and desires are regularly.

Want to gain clarity on your vision and upgrade your mindset to attain the success you desire? Complete the powerful exercises I share in the Up Level Project Workbook: Your Three-Week Workbook with Exercises, Journal Prompts, and Mantras to Create More Freedom and Higher Profits, <a href="http://www.amazon.com/dp/173685500X">Click here to get your copy.</a>

Vision - Leader

Vision

As a ‘Leader’, you have complete clarity of your vision for your business. Over the years it has evolved and grown. Perhaps a vision for a second business has now come into focus. As a result, you may have gained a much broader and longer vision that includes a 10 year plan for your life and business. And you are in the process of aligning your business with that vision. You may even be considering an exit strategy.

As a visionary leader you know that having a vision for your business and life is having something that inspires you, something that empowers you to keep going when times are tough. Your future vision is reigniting your excitement with reinvigorated commitment.

You feel a strong sense of purpose and it’s fueling your aspiration and igniting your desire, pulling you into action. You’ve found your North Star and it’s guiding everything you do. As a result you’ve become great at making decisions that push you closer towards achieving your goal. You also understand that without this clear vision or goal to check your activities against, you’d get lost and fall off your trajectory.

As you start to focus on your next act, remember to continue clarifying your vision by asking yourself the following questions:

<ul>
	<li>If success was guaranteed, what would my next biggest dream or desire for my life be?</li>
</ul>

And when faced with a decision or opportunity, ask yourself:

<ul>
	<li>Is the outcome of this going to bring me closer to my vision, or push me further away from it?</li>
</ul>

Doing this instantly cuts out the noise and keeps you laser-focused on realizing your vision. As your vision evolves - remember to make time to revisit it to ensure that your actions align with that next big vision for your life and business.

Want to gain clarity on your vision and upgrade your mindset to attain the success you desire? Complete the powerful exercises I share in the Up Level Project Workbook: Your Three-Week Workbook with Exercises, Journal Prompts, and Mantras to Create More Freedom and Higher Profits, <a href="http://www.amazon.com/dp/173685500X">Click here to get your copy.</a>

Team - Doer

Team

As a ‘Doer’, you are likely a one person show, you are your business’s first, last and everything! And, most likely, any help you get with the day to day right now comes in the shape of a part-time virtual assistant, or contractors hired on a project/as-needed basis.

If you truly want to free your time to focus on the big picture, you need to surround yourself with a team of rockstars. Without a team who are enabled to excel in their areas of genius, you won’t be able to shine in yours.

Maybe you’re used to being a solo-preneur. I get it, it can be a long hard process to bring in new people who are a good fit, and get them trained up to do things you can just do yourself. But, if you don't, you’re getting in your own way when it comes to freeing yourself up to find new clients, hit your income goals, and focus on growing your business.

You need to find the right people, with the right skill set, and plug them into the right roles. My number one tip: define your own role first and get clear on what your time is worth by assigning an hourly rate to yourself.

<a href="http://www.hannekeantonelli.com/va-training">In this training</a> - I’ll help you define your own role and gain clarity on how to effectively outsource more administrative tasks by hiring the right assistant! Scale your time and bandwidth by <a href="http://www.hannekeantonelli.com/va-training">clicking here</a> and learning more about the workshop.

Team - Fixer

Team

As a ‘Fixer’ you will by now have stepped into some of the duties that come with managing a team. Although you have delegated most admin-related tasks you’re likely still heavily involved in sales marketing and onboarding new clients. You are however starting to do more of what you’re passionate about and drive growth. Your team is likely made up of part time and/or full time contractors and employees. You’re starting to formalize your hiring procedures and identify opportunities for a leadership team.

You meet with all your employees a lot and you’re always in the loop with everyone’s activities. The negative side of this is that your team struggles to manage the business without your constant presence.

If you truly want to free your time to focus on the big picture, your team should facilitate you to step out of the day-to-day and into that leadership role. If your team cannot excel in their areas of genius, you won’t be able to shine in yours.

I get it, it can be hard to step back and release control when you know how to do every single thing in your business. But, if you’re constantly jumping in to fix things and preventing your team from taking ownership of their own roles, you’re leaving them confused and frustrated. Plus, this behavior is sabotaging you when it comes to elevating your role to one of visionary leadership and attaining your ultimate goal of creating more freedom.

When you appoint a team, it marks a big shift in your entrepreneurial journey. Suddenly, you have to people-manage, lead others, and enable them to shine. But, before you can lead others, you have to learn to lead yourself. This requires a big shift in mindset. If you’re currently squirming in your seat as you read this, don’t worry, you’re not alone. Many entrepreneurs struggle with this managerial role, it can take up a lot of time and energy, and isn’t really what makes them tick. You’re an ideas person, a visionary! Being a manager is frustrating, right? But if you do it well, it's just one stage of the journey, a step up from doing everything yourself, and a step closer to where you want to be.

Refine your hiring and onboarding processes to ensure you get the right people, with the right skill set, into the right roles. My number one tip: define your own role first!

<a href="http://www.hannekeantonelli.com/va-training">In this training</a> - I’ll help you define your own role and gain clarity on how to effectively outsource more administrative tasks by hiring the right assistant! Scale your time and bandwidth by <a href="http://www.hannekeantonelli.com/va-training">clicking here</a> and learning more about the workshop.

Team - Leader

Team

At this stage in your business your leadership team is well established and plays an integral part of your business’ well-defined organizational structure. This leadership team has their own assistants or direct reports. They feel empowered to confidently run daily operations without you around. Your role has evolved to that of a visionary and strategist and you’ve worked hard to get yourself out of the daily tasks of running the company.

You’ve also made yourself less accessible to all employees and the meetings you do attend are with your leadership team only. You most likely only step in when bigger issues arise and trust that the leadership team can run the majority of the business day-to-day without your presence.

Team meetings have taken on a workshop format and have clearly defined agendas that go way beyond just catching up. You and your leadership team have also adapted a weekly review/debriefing system to ensure seamless management and operations of your business.

As you continue to master your role as the leader - it’s very normal to feel a little uncomfortable and even feel lost at what to do with all your newly-found freed up time! Rest assured that in time you’ll get more confident and things will flow more smoothly.

Your team structure and business is now set up to allow you a balanced life, and to feel fulfilled in your work. You can now operate at your highest and best doing what you’re passionate about daily.

It’s time to start looking to achieve next level growth and increase the value of your business!

<a href="http://www.hannekeantonelli.com/blog/four-ways-to-increase-the-value-of-your-business">Click here to learn four keys that will unlock more value in your business.</a>

Offer - Doer

Offer

As a ‘Doer’, you’re beginning to standardize your offers but they are not 100% formalized yet. You’re mostly working on a one to one basis with your clients and tend to put packages together to fit each individual client’s needs.

The number one reason to make sure your offer is defined is to help you create boundaries. Having boundaries means that you won’t give away all the benefits (and your energy) in your eagerness to make a deal.

When it comes to defining your offer, you don't have to reinvent the wheel. It's about knowing who you want to help, and ensuring your product fits their needs. It’s also about packaging your offer in a way that benefits your clients and grows your revenue. There’s no point spending time trying to sell stuff that isn’t going to get you the best ROI. Perhaps you’ve been told you have to create a one-to-many service for $120 a pop, but how many of those services will you have to sell to make a living? What works for some businesses might not work for yours.

You can approach your offer in two different ways.

<ul>
	<li>Define who you want to serve (or who’s already eager to work with you), and create an offer that meets their needs.</li>
	<li>If you know what your offer is, you have to work out who to sell it to.</li>
</ul>

The most important aspect of having a great offer is to make sure you understand its value, that it reflects where your business shines, and how it is different from other products on the market. If it isn’t, figure out how you can make it stand out.

Offer - Fixer

Offer

At the ‘Fixer’ stage of your business, your offers are likely already clearly structured and defined. These offers are based on your ideal clients’ needs, delivered in a way that offers the best outcomes, while being time and energy efficient. You also have your contracts in place and may be exploring diversified revenue streams to help you scale.

To further free you up so you can focus on exploring additional revenue streams, it’s time to offload even more of your personal client delivery duties to your team. Your next level of freedom will heavily depend on the ability of your team to take on all client facing responsibilities, so you can shift your focus to higher-level profit-growth strategies.

Remember, start slowly. Perhaps your next client only deals with you in the first sales call and then they get handed off to your team immediately.

If you’re contemplating adding new revenue streams, focus on the easiest and highest ROI offer options first, the ones that will take the least amount of time and bandwidth to fulfill.

Offer - Leader

Pricing - Doer

Pricing

When it comes to pricing, ‘Doers’ have a tendency to over-deliver and undercharge. Sound familiar? Pricing is an area many entrepreneurs struggle with, especially when they’re first starting out. This habit of charging less than your service or product is worth often comes from a fear of losing out on a client’s business. But, it can often lead you to feel overworked and unmotivated. Furthermore, if you undercharge, you’re devaluing your offer, which will lead potential clients to do the same.

Fundamentally, you need to set your price points to run your business effectively. If you are pulling quotes out of a hat each time, how will you know how many sales you need to make to earn a living? It’s also important to know who you're selling to, your pricing plays a big part in the type of client you attract.

There's more to pricing than offering the lowest fee to beat your competitors. A great place to start is to determine a strategy that aligns with your business goals, be they profitability, longevity or growth. Choosing a pricing strategy can be difficult, but it doesn't have to be overwhelming. By considering factors such as your overheads, your goals, and how established you are, you can select the right pricing strategy for you.

Remember, there is a client for every price point. You get to choose where in the market you want to be.

Pricing - Fixer

Pricing - Leader

Marketing/Sales - Doer

Marketing and Sales

Oftentimes, when entrepreneurs aren’t getting the engagement and the sales conversions they desire, they don’t know where in the sales or marketing process the problem lies.

This is usually because they don't have well-defined, goal-oriented, well-communicated, and mission-focused processes in place that they can track from start to finish.

By gaining an understanding of the beginning, the end, and all of the parts in between of your sales and marketing processes, you can gain insights, and figure out where the issues are.

As a ‘Doer’, you may not yet have a formalized marketing strategy. Perhaps you’re still getting clear on who your ideal client is. If you’re getting lots of referral-based work you may have taken your foot off the pedal with marketing because your books are full. This leads to your marketing activities becoming inconsistent, and consistency is key in the world of marketing (and sales conversion).

When it comes to sales you might not have a formal process here yet either. Perhaps you’re not sure how to attract new clients. You may also hate selling, talking about money, and struggle to communicate the benefits of your services.

To succeed in this area, you must have clear strategies and track metrics that align with your business goals. This will enable you to figure out where you’re having the most success, and what happened to make it so easy to convert. You can then optimize your strategies to focus on these areas and quit wasting time on strategies that aren’t working for you.

For example, if most of your prospects who convert come to you via LinkedIn, but very few are clicking through from your Facebook ads, channel more resources into LinkedIn and cut your Facebook spend. Or, perhaps your pipeline is not yielding enough conversions, you may need to focus on building a stronger pipeline with better-quality prospects. If word of mouth is working well, supercharge it by offering referral programs or rewards.

Marketing/Sales - Fixer

Marketing and Sales

As a ‘Fixer’ you will have a somewhat formalized marketing plan. You probably find that you’re heavily involved in sales and marketing. You may still be responsible for creating a lot of the content and you have to sign off on everything, usually handling all sales conversations yourself.

To succeed in this area, you must continue to refine and systematize your marketing and sales strategies and start to release some of those duties to your team.

It’s also key to adjust, and even add some new marketing and sales metrics to align with your evolved business goals, and ensure that your team is successful in handling more sales and marketing duties. This will enable you to figure out where your team is having the most success.

Remember, you get to start small! Perhaps you only outsource your social media content creation to start with. It’s also important to continue evaluating whether you have the right people with the right skills and experience doing the right things in your business. It may take a little while to find those key players, and they may not yet be in your business!

Marketing/Sales - Leader

Operations - Doer

Operations

Unsurprisingly, being in the ‘Doer’ phase of your business, you do everything, from ideation to execution, it's all you. And because you know how to do everything in the business and you’re so busy with the day to day, you don’t yet have any documented standard operating procedures yet. If you do have some, they’re not very well documented or organized. You don’t need me to tell you that as your business grows, this is going to get really unsustainable really fast.

Operations is a vital piece to get right if you want to scale. So, what is it exactly? Operations is a process of taking everything in your brain to do with how the business runs and documenting it into systems and processes so that someone else can do it for you. Getting organized in this way affords you more freedom and time to focus on increasing your revenue and scaling your business. By building and communicating a structure for your business you will help your team understand what’s going on across the business and where they can help.

To get started, follow these steps.

<ol>
	<li>Write down every single task you do </li>
	<li>Break each task down into digestible chunks </li>
	<li>Record the steps for each task using video recording and screen-sharing software such as Loom </li>
	<li>These videos can then be made accessible to your team members as you appoint them.</li>
</ol>

The very first step to building scaleable systems is getting more organized. In the Business Growth Achievers community we provide the framework and debriefing system with built-in accountability to help entrepreneurs get out of the day-to-day, identifying and focusing on the systems and strategies they need to create more freedom. <a href="http://www.hannekeantonelli.com/business-growth-community">Click here to learn more about this vetted community for service-based entrepreneurs.</a>

Operations - Fixer

Operations

As a ‘Fixer’, you may have made a start but not all your systems, standard operating procedures, and training/onboarding programs are documented yet. This means that your team struggles to manage daily operations without you around. Yes, you might have a communication structure in place, some workflow tools etc, but you’re still not tracking your activities consistently.

Operations is all about scaling. It’s a process of taking everything in your brain to do with how the business runs and documenting it into systems and processes so that someone else can do it for you. Getting organized in this way affords you more freedom and time to step into that leader role, and focus on scaling your business. By building and communicating a structure for your business you will help your team understand what’s going on across the business and where they can help.

Like a lot of ‘Fixers’, you may have fears about the growth of your business, such as feeling like you won’t be able to handle it if it gets bigger. You may worry that there will be negative consequences to growth, like maybe you’ll become unrelatable, or you won’t have enough time for the people in your life. Maybe it's a fear of bad press, tax implications, and all the responsibility that comes with employing a bigger team. All these fears of losing control of your business can be alleviated by getting your house in order.

If you're finding establishing your operations overwhelming or you’ve noticed that your systems needs more refining, bring it back to basics by following these steps.

<ul>
	<li>Write down every single task you do</li>
	<li>Break each task down into digestible chunks</li>
	<li>Record the steps for each task using video recording and screen-sharing software such as Loom</li>
	<li>These videos can then be made accessible to your team.</li>
</ul>

And here’s my pro tip: if you have an established team already who have clearly defined roles, have them write their own standard operating procedures for their responsibilities.

To lead others and built scalable systems, you must first lead yourself by getting more organized. In the Business Growth Achievers community we provide the framework and debriefing system with built-in accountability to help entrepreneurs get out of the day-to-day, identifying and focusing on the systems and strategies they need to create more freedom. <a href="http://www.hannekeantonelli.com/business-growth-community">Click here to learn more about this vetted community for service-based entrepreneurs.</a>

Operations - Leader

Operations

As a ‘Leader’, you operate at your highest and best doing what you are passionate about daily. And you know you can only do that if you have your house in order. That’s why you’ve worked so hard to develop and implement clear standard operating procedures, systems, a communication structure, and workflow tools. You may also have a bespoke system in development, or maybe it's already implemented.

You and your leadership team understand that to continue scaling, these operational structures need constant reviewing and updating. Getting organized in this way affords you and your team more freedom and time. You’re finally able to spend your newly freed up time focusing on increasing the value of your business.

And to ensure that you’re focusing on the factors that really matter, you must ensure that you set aside weekly time to debrief and identify where you need to focus your time and energy next. In the Business Growth Achievers community we provide the framework and debriefing system with built-in accountability to help entrepreneurs get out of the day-to-day, identifying and focusing on the systems and strategies they need to create more freedom. <a href="http://www.hannekeantonelli.com/business-growth-community">Click here to learn more about this vetted community for service-based entrepreneurs.</a>

Money/Finances - Doer

Money / Finances

Here’s the thing, entrepreneurs often say ‘I’m not in it for the money’ or ‘math isn’t my thing’, but what they really mean is ‘I don’t understand my numbers’, hands up if that’s you? Yep, I see you, but don’t fret, you’re not alone.

At this phase in business, money may very well feel like you’re constantly in feast or famine mode, which can amplify your fear of taking a closer look at your numbers.

The problem is that when you don't understand your finances it becomes difficult to make growth decisions, investment decisions, all the big decisions in fact. So, it’s time to ditch the excuses, and gain some solid financial insight. The good news is you don't have to be a math or accounting wizard to master your numbers!

That's right, all it takes is a change in mindset around your relationship with money and math. Letting go of the limiting beliefs is an essential part of owning a successful business, and you CAN do it.

Start simple by tracking your income, record money as it comes in. Once you start gathering this data you will soon be able to start using tools to forecast, manage your cash flow and profit margins, all of which will equip you to make decisions for your business growth.

In the Business Growth Achievers community we provide an easy framework to track and get confident with your numbers. <a href="http://www.hannekeantonelli.com/business-growth-community">Click here to learn more about this vetted community for service-based entrepreneurs.</a>

Money/Finances - Fixer

Money / Finances

At this stage in your business, revenue is thankfully more consistent, and you probably have a good handle on your finances. You may have employed a bookkeeper or an accountant, which is giving you a lot of great insights into your business. Knowing your numbers is super powerful.

If you haven’t done so, it may be time to implement some strategies to improve your cash flow and savings in your business. A great book to help you do this is ‘Profit First’.  Continue working toward the financial health of your business and don’t forget to give yourself a raise or bonus for all the hard work you put in!

It’s also important to continue to work on your mindset around money. Notice what thoughts and fears you have, and your what your relationship with money is like. It’s these factors that influence how you invest and your profitability. You may notice that as you start to earn more while delegating more, you tend to feel guilty and then want to hop back in working longer hours, or resist giving yourself a raise. This is happening due to deep rooted beliefs like “it takes blood, sweat, and tears to be successful” or “rich people are a-holes.” Continue to evaluate where your beliefs, thoughts and actions are out of alignment with the freedom and abundance you desire and work on shifting those to line up with your financial aspirations.

In the Business Growth Achievers community we provide an easy framework to track and get confident with your numbers while also giving you powerful exercises to help uplevel your mindset around money. <a href="http://www.hannekeantonelli.com/business-growth-community">Click here to learn more about this vetted community for service-based entrepreneurs.</a>

Money/Finances - Leader

Mindset - Doer

Mindset

Imposter syndrome is a term that gets thrown around a lot these days, but it is REAL! Especially for a ‘Doer’ like you. You may also find yourself doubting if you have what it takes to build a bigger business, and question whether you’re good enough. In a world where we’re all connected, we often see others' successes play out before our eyes, and this can trigger serious self-doubt, leading us to diminish our own accomplishments.

Your mindset has a huge influence on your actions and your ability to reach your potential. In the entrepreneurial journey, it is essential to get curious about where your thoughts, beliefs, and language might be out of alignment with what you want to achieve.

Our own narratives often tell us that we’re not capable, and we impose limits on ourselves. Maybe you tell yourself that you would make more money if you were working for someone else, or that you have to work doubly hard to make more money. Perhaps you’re telling yourself that you won't be able to handle a bigger business.

All this negative self-talk does is make it more difficult to reach our goals. So, it is essential that we constantly challenge these thoughts and beliefs, and expose them as being fundamentally not true. In this way, we can start to shift to a more positive leadership mindset.

Another common characteristic of an entrepreneurial mindset is one of being married to the business. This is particularly prevalent in ‘Doers’, who tend to make statements like:

<ul>
	<li>I love what I do</li>
	<li>It’s not all about the money</li>
	<li>I am my business</li>
	<li>My business is my baby</li>
	<li>The business and my own personal identity is one</li>
</ul>

This way of thinking feeds into the belief that If you want to make more you’ll have to dedicate all of your time and energy, and hustle like there's no tomorrow. This is when things start to spiral and you start telling yourself things like you’ll never make more money than you did when you had a job. This mindset can also prevent you from progressing towards the ultimate goal of more freedom, because (although stressed out moms everywhere may protest) no one wants to hand their baby over to someone else.

To get started in trying to figure out and master your mindset, you need to ask yourself

<ul>
	<li>What is your goal or vision?</li>
	<li>What do you deeply desire for your business and life?</li>
</ul>

You then need to get very clear and honest about the thoughts and beliefs that are not directly aligned with that vision or goal. Then start to think about how you can shift those to support your vision.

In my book The Up Level Project: Your Guide to Unlocking Higher Profits While Creating More Freedom, I provide a science-backed formula that will instantly align your vision and desired outcome with your beliefs. <a href="http://www.amazon.com/Up-Level-Project-Unlocking-Creating/dp/1736855018">Click here to order the book today.</a>

Mindset - Fixer

Mindset

It’s lonely at the top! Especially when you’re in the ‘Fixer’ stage of your business and everyone is turning to you for answers (and their livelihood.)

By now you may have realized that there’s been a shift in the relationship you have with your employees. And you may have a hard time establishing yourself as the leader vs. their peer. You may also feel like you’re constantly trying to please your employees instead of leading them and it can be difficult to strike and establish that balance.

It’s here where your imposter syndrome kicks into high gear, and you may be doubting if you’ve got what it takes to be a leader and grow to the next level.

You may find yourself worrying about all the negative consequences that will come with running a bigger business like:

<ul>
	<li>A bigger team will mean more drama and more complications</li>
	<li>Finding the right people to run this business is going to be impossible</li>
	<li>Employees are going to leave and then I’ll be screwed</li>
	<li>Outsourcing means I’ll lose complete control of my business and it will fail!</li>
	<li>More employees will mean more responsibility to provide for more people’s livelihood</li>
</ul>

It’s important to remember that the aforementioned are all very normal feelings and thoughts to experience. It’s a right of passage and a sign that your business is growing.

To reach your full potential as a leader and entrepreneur, it’s time to double down on your values and vision, and master your mindset.

Understanding your values will inform what type of leader you want to be, which will then give you insights on the qualities you need to embody to take your team to the next level.

Get clear and honest about the thoughts and beliefs that are not directly aligned with your highest  vision or values. Then start to think about how you can shift those to support your vision. In my book The Up Level Project: Your Guide to Unlocking Higher Profits While Creating More Freedom, I provide a science-backed formula that will instantly align your vision and desired outcome with your beliefs. <a href="http://www.amazon.com/Up-Level-Project-Unlocking-Creating/dp/1736855018">Click here to order the book today.</a>

Mindset - Leader

Mindset

As a ‘Leader’ you know that you’re not defined by your business. You may not have thought it would ever be possible when you first started out, but you actually have a life outside of your business. You even have hobbies!

Experience has taught you that your mindset has a huge influence on your actions and your ability to reach your potential. Now, you must continue to be curious about where your thoughts, beliefs, and language might be out of alignment with what you want to achieve as you move on to the next chapter.

At this stage in your journey your mindset is shifting to a 10x mindset. That means knowing that you can achieve more by working way less. And you have to work on fully embodying the 10x mindset.

A visionary leader with a 10x mindset will make statements such as:

<ul>
	<li>My business is not my baby</li>
	<li>I’m separate from my business</li>
	<li>My business is the vehicle that fuels my lifestyle</li>
	<li>The less I work the more my business thrives</li>
	<li>I hire rock stars to support me</li>
</ul>

Another characteristic of the10x mindset is the understanding that running a big business comes with baggage. Bad press, law-suits, firing people, higher tax, it’s all part of running a bigger business. It's not personal, the world isn't against you, it’s simply business.

But, it doesn’t matter how big or successful we are, we all have that internal dialogue telling us we’re not capable, and we impose limits on ourselves. Maybe you tell yourself that you won’t know what to do with yourself once you step away from the business, so you revert to diving into some day-to-day tasks that you know you’re not meant to be doing. You also know that this behavior is frustrating your team, but you just can’t help yourself. Perhaps you think you’ll become out of touch and others will find you unrelatable, so you don’t allow yourself to take that next big success leap.

All this negative self-talk does is make it more difficult to reach our goals. So, it is essential that we constantly challenge these thoughts and beliefs, and expose them as being fundamentally not true.

To get started in mastering your mindset, you need to ask yourself

<ul>
	<li>What is your goal or vision?</li>
	<li>What do you deeply desire for your life?</li>
</ul>

You then need to get very clear and honest about your thoughts, beliefs, and actions that are not directly aligned with that vision or goal. Then start to think about how you can shift those to support your vision.

In my book The Up Level Project: Your Guide to Unlocking Higher Profits While Creating More Freedom, I provide a science-backed formula that will instantly align your vision and desired outcome with your beliefs. <a href="http://www.amazon.com/Up-Level-Project-Unlocking-Creating/dp/1736855018">Click here to order the book today.</a>

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Vision

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Do you have a clear goal for your business?*

I’m too busy with the day-to-day to think about goals
I have an idea of what I want to achieve over the next year or so, but it's not defined
I have general goals for the next three to five years, but I’d like to set clearer intentions and higher-reaching goals
I have clear goals for the next ten years, all my decision-making aligns with those goals

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How committed are you to reaching your and your business's full potential?*

I still have a lot of doubts and fears and can't say I'm 100% committed yet
Depends on the day - some days I'm super excited and committed; other days - not so much
I'm getting more and more committed with every year!
I'm all in and 100% committed to reaching my full potential and business success!

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Team

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Do you have a reliable team?

Nope, it’s just me, I do everything
I have some help, I can delegate a bit of admin, but I’m still involved in everything
I have a team, but I still do a lot myself, and have the final say on everything
I have an excellent leadership team that confidently runs the majority of the day-to-day without much involvement from me

What does your recruitment and onboarding look like?*

I don’t have a formal process, I ask around or post randomly, and I get overwhelmed about training new hires in a way that doesn’t take up more of my time
I have a few channels I recruit through, and I personally interview, onboard, and train all new staff
My hiring and interview process is somewhat formalized, I have some onboarding and training manuals in place
Our recruitment, onboarding, and training process is a well-oiled machine, and my leadership team handles everything on this front

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When it comes to team meetings:*

We do meetings whenever
We have a weekly meeting in place that functions as a catch-up/debrief session, and I lead all the meetings
We have set weekly team meetings, as well as yearly review meetings, I no longer lead all of these
We have a robust schedule and format for all company meetings, reviews, and planning sessions that my leadership team executes

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Offer

Available values for Topic 3

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Are you confident about the services your business offers?*

Not exactly, I tend to wing it to fit each client’s needs
Sometimes, but it can waver, and I often feel like a fraud
Yes, but I struggle to communicate the benefits/value to my audience clearly
Absolutely, I 100% know and believe in the value of the business offers, it meets our client's needs

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Marketing and Sales

Available values for Topic 4

Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score.

How do you manage your marketing activities?*

I don't have a consistent or formal outreach/marketing process, people mainly hear about us through word of mouth
I do some marketing/outreach, and I handle most of the content creation myself
We have a great marketing/outreach strategy in place, and I’m able to delegate some of the marketing responsibilities
Our proven marketing and outreach strategy is fully outsourced internally/to an agency, and I have little involvement in any of it

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Do you have a defined sales process?*

Not at all, I tend to wing it
Yes, but it's not documented, I handle all the sales and follow up myself
I have a well-documented & tracked sales process, I prep for sales calls, and have a clearly defined follow-up process in place
Yes, the sales team follows a standardized process that is optimized to increase conversions

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Operations

Available values for Topic 5

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If you were abducted by aliens tomorrow, how would your business operate without you?*

It wouldn’t, I do everything, there’s no ‘how to guide’
My assistant might be able to take care of the basics, but would be up sh*ts creek, so to speak
We have some systems and tools in place, it wouldn’t go smoothly but my team would manage
We have clear systems and processes, we use workflow and tracking tools, so I can fly off whenever I like

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Money / Finances

Available values for Topic 6

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What is your biggest challenge with pricing?*

Every job is different, and I don’t have a clear idea of what I’m selling or who I’m selling to
Probably my own insecurities around being too expensive, people saying no, or outpricing my services
It’s ok at the moment, but I’m not sure how to adjust my pricing strategy for business and team growth
The business doesn’t have any challenges with pricing; we know what works and what doesn’t

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How do you feel when you hear words like ‘bookkeeping’, ‘cashflow’, ‘profit margins’?*

Nervous - anything money-related stresses me out big time
Deflated, I’m not a numbers person, but I want to change this
Ok, it's not my favorite aspect of business but has to be done
Excited, I love reviewing my numbers and the insight it gives me for business growth opportunities!

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Do you track your revenue?*

No, I avoid looking at my numbers
Not formally, the income is usually there, or it isn't
Yes, I have an accounting system in place, and I’m on top of my income and expenses
Of course, I have a robust accounting system with an accountant that enables me to strategize for bigger profits and monitor cashflow closely

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Mindset

Available values for Topic 7

Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score.

How do you feel about your pricing?*

Very unsure, I just quote what I think the client will pay, it's not consistent
I undercharge for the amount of work I put in
I think our prices need to increase, especially since I want to grow my team, but worry people will think I’m too expensive and say no/lose business
The business pricing reflects the work we put in as a team, our expertise, and the results/satisfaction clients achieve

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How would you describe your business and yourself?*

Being honest, my business is a drain on all my resources
My business is my baby, it’s my everything
I’m not where I want to be yet, I've got a lot of worries about my ability to grow bigger and the toll it will take if it does
I’m a visionary, and my business is the vehicle that fuels my lifestyle

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Do you believe you’ve got what it takes?*

I’m still trying to figure out if I can make this work long-term
I think I may have what it takes, but I struggle to maintain consistent revenue
I know I can grow my business, I’m just not sure if I’ll be able to handle everything that comes with being a leader
Definitely. I’ve surrounded myself with rockstars to support me

This field is required.

Where would you like to be in three years?*

Possibly back in my old job, at least I’d be earning enough
I’d like a reliable income, more clients, more sales, and some help with the day-to-day
A bold leader of an efficient team with more financial and personal freedom
Having increased the value of the business, I’ll have an exit strategy and will be ready to move on to the next chapter

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Final Details*

One final step before we email you through your PDF report which includes:

Your overall score and business style
Your key areas of improvement
Personalized tips to improve each key area

Your personalized report will be emailed to you along with relevant tips supporting your score. View our Privacy Policy

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Topic 1 Key Area of Improvement

VisionAs a ‘Doer’, your vision for your business is probably somewhat defined. You don’t have 100% clarity, but you know you want to grow bigger than your current status. You perhaps have a fairly clearly defined one year vision and plan, but beyond that you lack direction. This is causing you to get bogged down day-to-day, always waiting for the other shoe to drop. When you have a clearly defined vision for your business and life, it fuels your inspiration and empowers you to keep going when times are tough. A powerful vision excites you, gives you something to commit to, and hold yourself accountable for. Setting a clear vision also fuels your aspiration and ignites your desire. It pulls you into taking action. It's your North Star in that it guides everything you do, and helps you make better decisions that push you closer towards achieving your goal. Without a clear vision or goal to check your activities against, it can be easy to get lost and fall off your trajectory, which then amplifies self-doubt and your fears of failure. Now that you have a clear understanding of why having a vision is important, ask yourself the following questions to clarify it: <ol><li>If failure wasn't an option, what is my biggest dream or desire for my business and life? </li></ol>And when faced with a decision or opportunity, ask yourself: <ol><li>Is the outcome of this going to bring me closer to my vision, or push me further away from it? </li></ol>Doing this instantly cuts out the noise and keeps you laser-focused on realizing your vision. It’s also important to remember that your vision for your business will evolve and change over time, so ensure that you keep revisiting what your deepest dreams and desires are.

Topic 2 Key Area of Improvement

TeamAs a ‘Doer’, you are likely a one person show, you are your business’s first, last and everything! And, most likely, any help you get with the day to day right now comes in the shape of a part-time virtual assistant, or contractors hired on a project/as-needed basis. If you truly want to free your time to focus on the big picture, you need to surround yourself with a team of rockstars. Without a team who are enabled to excel in their areas of genius, you won’t be able to shine in yours. Maybe you’re used to being a solo-preneur. I get it, it can be a long hard process to bring in new people who are a good fit, and get them trained up to do things you can just do yourself. But, if you don't, you’re getting in your own way when it comes to freeing yourself up to find new clients, hit your income goals, and focus on growing your business. You need to find the right people, with the right skill set, and plug them into the right roles. My number one tip: define your own role first and get clear on what your time is worth by assigning an hourly rate to yourself.

Topic 3 Key Area of Improvement

OfferAs a ‘Doer’, you’re beginning to standardize your offers but they are not 100% formalized yet. You’re mostly working on a one to one basis with your clients and tend to put packages together to fit each individual client’s needs. The number one reason to make sure your offer is defined is to help you create boundaries. Having boundaries means that you won’t give away all the benefits (and your energy) in your eagerness to make a deal. When it comes to defining your offer, you don't have to reinvent the wheel. It's about knowing who you want to help, and ensuring your product fits their needs. It’s also about packaging your offer in a way that benefits your clients and grows your revenue. There’s no point spending time trying to sell stuff that isn’t going to get you the best ROI. Perhaps you’ve been told you have to create a one-to-many service for $120 a pop, but how many of those services will you have to sell to make a living? What works for some businesses might not work for yours. You can approach your offer in two different ways. <ol><li>Define who you want to serve (or who’s already eager to work with you), and create an offer that meets their needs. </li><li>If you know what your offer is, you have to work out who to sell it to. </li></ol>The most important aspect of having a great offer is to make sure you understand its value, that it reflects where your business shines, and how it is different from other products on the market. If it isn’t, figure out how you can make it stand out.

Topic 4 Key Area of Improvement

Marketing and SalesOftentimes, when entrepreneurs aren’t getting the engagement and the sales conversions they desire, they don’t know where in the sales or marketing process the problem lies. This is usually because they don't have well-defined, goal-oriented, well-communicated, and mission-focused processes in place that they can track from start to finish. By gaining an understanding of the beginning, the end, and all of the parts in between of your sales and marketing processes, you can gain insights, and figure out where the issues are. As a ‘Doer’, you may not yet have a formalized marketing strategy. Perhaps you’re still getting clear on who your ideal client is. If you’re getting lots of referral-based work you may have taken your foot off the pedal with marketing because your books are full. This leads to your marketing activities becoming inconsistent, and consistency is key in the world of marketing (and sales conversion). When it comes to sales you might not have a formal process here yet either. Perhaps you’re not sure how to attract new clients. You may also hate selling, talking about money, and struggle to communicate the benefits of your services. To succeed in this area, you must have clear strategies and track metrics that align with your business goals. This will enable you to figure out where you’re having the most success, and what happened to make it so easy to convert. You can then optimize your strategies to focus on these areas and quit wasting time on strategies that aren’t working for you. For example, if most of your prospects who convert come to you via LinkedIn, but very few are clicking through from your Facebook ads, channel more resources into LinkedIn and cut your Facebook spend. Or, perhaps your pipeline is not yielding enough conversions, you may need to focus on building a stronger pipeline with better-quality prospects. If word of mouth is working well, supercharge it by offering referral programs or rewards.

Topic 5 Key Area of Improvement

OperationsUnsurprisingly, being in the ‘Doer’ phase of your business, you do everything, from ideation to execution, it's all you. And because you know how to do everything in the business and you’re so busy with the day to day, you don’t yet have any documented standard operating procedures yet. If you do have some, they’re not very well documented or organized. You don’t need me to tell you that as your business grows, this is going to get really unsustainable really fast. Operations is a vital piece to get right if you want to scale. So, what is it exactly? Operations is a process of taking everything in your brain to do with how the business runs and documenting it into systems and processes so that someone else can do it for you. Getting organized in this way affords you more freedom and time to focus on increasing your revenue and scaling your business. By building and communicating a structure for your business you will help your team understand what’s going on across the business and where they can help. To get started, follow these steps. <ol><li>Write down every single task you do </li><li>Break each task down into digestible chunks </li><li>Record the steps for each task using video recording and screen-sharing software such as Loom </li><li>These videos can then be made accessible to your team members as you appoint them.</li></ol>

Topic 6 Key Area of Improvement

Money / FinancesHere’s the thing, entrepreneurs often say ‘I’m not in it for the money’ or ‘math isn’t my thing’, but what they really mean is ‘I don’t understand my numbers’, hands up if that’s you? Yep, I see you, but don’t fret, you’re not alone. At this phase in business, money may very well feel like you’re constantly in feast or famine mode, which can amplify your fear of taking a closer look at your numbers. The problem is that when you don't understand your finances it becomes difficult to make growth decisions, investment decisions, all the big decisions in fact. So, it’s time to ditch the excuses, and gain some solid financial insight. The good news is you don't have to be a math or accounting wizard to master your numbers! That's right, all it takes is a change in mindset around your relationship with money and math. Letting go of the limiting beliefs is an essential part of owning a successful business, and you CAN do it. Start simple by tracking your income, record money as it comes in. Once you start gathering this data you will soon be able to start using tools to forecast, manage your cash flow and profit margins, all of which will equip you to make decisions for your business growth.

Topic 7 Key Area of Improvement

MindsetImposter syndrome is a term that gets thrown around a lot these days, but it is REAL! Especially for a ‘Doer’ like you. You may also find yourself doubting if you have what it takes to build a bigger business, and question whether you’re good enough. In a world where we’re all connected, we often see others' successes play out before our eyes, and this can trigger serious self-doubt, leading us to diminish our own accomplishments. Your mindset has a huge influence on your actions and your ability to reach your potential. In the entrepreneurial journey, it is essential to get curious about where your thoughts, beliefs, and language might be out of alignment with what you want to achieve. Our own narratives often tell us that we’re not capable, and we impose limits on ourselves. Maybe you tell yourself that you would make more money if you were working for someone else, or that you have to work doubly hard to make more money. Perhaps you’re telling yourself that you won't be able to handle a bigger business. All this negative self-talk does is make it more difficult to reach our goals. So, it is essential that we constantly challenge these thoughts and beliefs, and expose them as being fundamentally not true. In this way, we can start to shift to a more positive leadership mindset. Another common characteristic of an entrepreneurial mindset is one of being married to the business. This is particularly prevalent in ‘Doers’, who tend to make statements like: <ol><li>I love what I do </li><li>It’s not all about the money </li><li>I am my business </li><li>My business is my baby </li><li>The business and my own personal identity is one </li></ol>This way of thinking feeds into the belief that If you want to make more you’ll have to dedicate all of your time and energy, and hustle like there's no tomorrow. This is when things start to spiral and you start telling yourself things like you’ll never make more money than you did when you had a job. This mindset can also prevent you from progressing towards the ultimate goal of more freedom, because (although stressed out moms everywhere may protest) no one wants to hand their baby over to someone else. To get started in trying to figure out and master your mindset, you need to ask yourself:<ol><li>What is your goal or vision? </li><li>What do you deeply desire for your business and life? </li></ol>You then need to get very clear and honest about the thoughts and beliefs that are not directly aligned with that vision or goal. Then start to think about how you can shift those to support your vision.

Call to Action Doer

Resource to help the Doer grow to the next level (with more joy, ease and freedom): Now that you finished reading your assessment, I’m sure you already have quite a few AHAs and ideas of what is needed to help you build a sustainable business that will afford you the lifestyle and flexibility you desire. Here are a few tailored resources to help you grow faster and create more freedom: <ol><li>Develop a growth mindset and uplevel your leadership skills with my book and workbook: The Up Level Project: Your Guide to Unlocking Higher Profits While Creating More Freedom  - <a href="https://www.hannekeantonelli.com/book">click here to order the them now. </a></li><li>Get the roadmap to outsourcing more of your administrative duties to a VA with this <a href="https://www.hannekeantonelli.com/va-training">training workshop</a>, to help you identify who you need, what to outsource, and where to find and hire the right VA for your business. </li><li>Uplevel your accountability and drastically increase your chances of attaining your business goal by joining the <a href="https://www.hannekeantonelli.com/business-growth-community">Business Growth Achievers</a> - a vetted gross-industry business accountability group for high-achieving, independent service-based entrepreneurs. When you join this high-level community, you’ll get access to the proven framework that will help you to consistently work on your business and become a strategic leader, accelerating business growth and building quality relationships with fellow service-based business owners who get you.</li></ol>

Call to Action Fixer

Tailored resource to help The Fixer to step out of heavy management and into visionary leadership while creating more freedom and success:<ol><li>Transform the way you operate in your business and fully step into your role as visionary leader with the powerful exercises as I share in my book The Up Level Project: Your Guide to Unlocking Higher Profits While Creating More Freedom  - <a href="https://www.hannekeantonelli.com/book">click here to order the them now. </a></li><li>Uplevel your accountability and drastically increase your chances of attaining your business goal by joining the <a href="https://www.hannekeantonelli.com/business-growth-community">Business Growth Achievers</a> - a vetted gross-industry business accountability group for high-achieving, independent service-based entrepreneurs. When you join this high-level community, you’ll get access to the proven framework that will help you to consistently work on your business and become a strategic leader, accelerating business growth and building quality relationships with fellow service-based business owners who get you. </li><li>Gain the clarity and confidence you need to reach your full potential as visionary entrepreneur and leader in co-creative coaching sessions with Hanneke. In these potent 1:1 sessions, you’ll transform into a powerful visionary while gaining access to proven no BS business strategies that will increase your profits, expand your vision, and business success. <a href="https://www.hannekeantonelli.com/private-business-coaching">Click here to learn more about the power of private coaching with Hanneke</a> and book your complimentary consultation.</li></ol>

Call to Action Leader

Must-have resources to help Leaders build more value in their business and get ready for the next chapter of freedom and flexibility:<ol><li>Get the motivation, inspiration, empowered to achieve your next big vision with the powerful exercises that Hanneke shares with readers of The Up Level Project: Your Guide to Unlocking Higher Profits While Creating More Freedom  - <a href="https://www.hannekeantonelli.com/book">click here to order the them now.</a></li><li>Transform your business into a valuable asset that will afford you to financial security and freedom you desire (and deserve) in private coaching sessions with Hanneke. During these valuable 1:1 sessions Hanneke will reveal all the factors and strategies that will increase the value of your business, setting you up for a successful sale or helping you to retire with a strategy for sustainable future earnings in place. <a href="https://www.hannekeantonelli.com/private-business-coaching">Click here to learn more about the power of private coaching with Hanneke</a> and book your complimentary consultation.</li></ol>

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